Fran Jorgensen Photography

View Original

Maternity photography: A guide to Melbourne maternity stores

There is no right or wrong when it comes to deciding where to shop for your maternity clothes. The truth is sometimes you can get away with stretchy fabrics and only get one or two items during this period of time.

Through this post I wanted to bring to you some of my favourite stores to look for maternity clothes.

Back when it was my turn to be looking for maternity clothes, there were not many flattering or practical options, so I managed to keep most of my clothes and I just bought stretchy clothes that I was able to wear before and after bubs. If you are a bit lost with what to wear for your maternity session I hope that you will find options here.

Maternity Clothing Stores in Melbourne

Your baby bump will start showing sometime after your first trimester, in my case it was closer to my second trimester. There are a number of stores in Melbourne that carry maternity clothes, and also some styles that can be found in traditional fashion stores (non maternity) that can be comfortable enough to wear during your pregnancy.

Some Chain stores that carry Maternity clothes include:

  • Myer

  • Target

  • Kmart

  • Big W

  • David Jones

Local Maternity Stores in Melbourne

There are a limited number of maternity stores in Melbourne. These stores are a great option to check fitting and also if you are looking for a new cut or an item that you are not used to wearing often. In most cases these stores provide high quality textiles that will last you beyond the time you will be pregnant.

Pea in a Pod Maternity: the only MADE IN AUSTRALIA clothing company we could find. Pea in a pod has both formal and casual variety of clothes, made out of high quality fabrics and made locally.

Ripe Maternity: This store provides a great variety of formal, casual and maternity underwear. It also provides clothes with easy access for breastfeeding. Created by friends Lisa and Kate back in 1996 Ripe has been able to navigate these changing times and stay in the maternity fashion industry.

Soon Maternity Soon maternity focuses in casual and comfortable clothes. They have a strong commitment towards sustainability and social responsibility, working with high quality textiles that will have a longer wear than other common fabrics.

Preggi Central Located in Frankston, this store focuses int he in-person experience. This store provides customised nursing bra fitting as well as a private shopping experience.


Online only maternity stores in Australia

  • Peachymama: This brand encourages mums to get the most out of their nursing clothes by providing easy access but also timeless designs that can be worn from pregnancy through breastfeeding days.

  • Emamaco: This brand provides mostly ativewear and shapewear. Their fabric repels animal fur and the shapewear will help to support your back as well as provide support before and after giving birth.

  • Maison Mabe : this is a great store for nursing t-shirts as well as a variety of baby items and gift for mums and bubs.


American maternity stores

If you have a friend traveling to america, or if you don’t mind paying for shipping, then here are a few american stores you could consider for your maternity clothes:

  • Belle Up: This brand is based in Chicago, is a small business created by Jamenda and Joseph that wanted to provide a bigger variety of practical and comfortable maternity wear to the American market.

  • Kickin: Also based in Chicago Kickin was created in 2006, looking to provide new mums with flexibility and comfort.












Get ready for your Maternity and Newborn Photography

If you are looking for clothes to use during your maternity and newborn photoshoot, then try to choose something casual and comfy that you will be able to use for both and also layered to create different looks. Consider neutral colours as well as clothes that are appropriate for the season.